ActiveCampaign

• Add leads from a wide variety of channels: Regardless of which channel new leads come to you, whether Facebook lead ads, by e-mail or by booking an appointment online, you can automatically register them for your newsletter (provided you get approval, that's clear) .
• Update your data from the CRM: Small data changes, such as name changes or address data, are important to be recorded. Make sure that these changes are made in all relevant applications by connecting ActiveCampaign to your CRM and making sure that the information is always up to date.
• Trigger email lists from your CRM: The secret to successful email marketing is personalization. This does not mean that each person has to receive a specially written email, but rather that your emails should be adapted to the individual phase of your customers. Depending on the status in your CRM, a different email can be sent. Customers who have just made contact with you are interested in different information than information that you unfortunately could not obtain for yourself a few months ago.

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