The Challenge: Centralizing Leads from Multiple Platforms
Imagine a real estate company with a marketing team and a sales team actively using Facebook Leads Ads, Google Ads, Real Estate Ads Platforms, WhatsApp Campaigns, and Email Campaigns for their marketing efforts. The challenge they faced was the need to centralize all the leads generated from these diverse platforms into a single, organized hub - Pipedrive.
The Solution: Make.com, the Automation Powerhouse
To tackle this issue, Makeitfuture introduced ClassPark to Make.com, an automation platform that seamlessly integrates with Facebook, WhatsApp, and several other key tools. Here’s how they made it work:
Facebook Leads Ads Automation
Using the Facebook Leads Ads module within Make.com, the company achieved a remarkable level of automation. Here’s a breakdown of the process:
- Lead Submission Detection: Make.com continuously monitors Facebook forms to detect when someone submits their information.
- Contact Management: It searches for the contact in Pipedrive and either creates a new contact or updates an existing one, ensuring the data is always current.
- Deal Creation: Make.com goes a step further by creating or updating a deal associated with the contact in Pipedrive.
- File Retrieval: It downloads the latest real estate and company presentation PDF files from Google Drive
- Welcome Email: An automated welcome email is sent to the lead, with the downloaded files conveniently attached.
- WhatsApp Communication: A welcome message on WhatsApp, complete with an image of the real estate complex, is sent to engage the lead instantly.
- Team Alert: Finally, Make.com notifies the sales team via a Telegram group, providing instant information about the new lead and its source.
The Benefits: Efficiency and Lead Retention
The real estate developer company is now reaping the rewards of this innovative approach. Here are some of the key advantages:
- Centralized Lead Management: By utilizing Make.com, the company successfully centralized all leads from various platforms into Pipedrive. This means they no longer need to juggle multiple platforms or risk losing valuable leads.
- Effortless Automation: Automation has simplified internal processes, allowing the team to focus on nurturing leads and closing deals, rather than manual data entry and notifications.
- Instant Notifications: With Make.com’s automation, the company receives immediate alerts whenever a new lead is captured. This ensures that the sales team can reach out promptly, enhancing their chances of conversion.
- Seamless Integration: While the company had previously used Zapier for automation, they found Make.com to be a more powerful and flexible solution, capable of meeting their specific needs.
In conclusion, the synergy of Make.com, Facebook, and WhatsApp automation has transformed this real estate developer’s lead management. They have successfully centralized their leads, automated essential processes, and gained a competitive edge in the market. As businesses continue to evolve, embracing automation tools like Make.com becomes not just an option but a necessity for staying ahead in the game.
Ongoing Support and Maintenance: Makeitfuture’s Commitment
Beyond the initial implementation, Makeitfuture remains committed to ensuring the seamless operation of the automated processes. Their ongoing support is an assurance that any hiccups or enhancements needed along the way will be swiftly addressed, allowing the company to stay ahead of the curve and make the most of their automation investment. Automation is not a one-time event but an ongoing journey. Makeitfuture’s commitment to ongoing support means that businesses can adapt and evolve their automation processes as their needs change, staying competitive in a dynamic environment.
Are you looking for automating your business? Contact makeitfuture.com.
